Going Online Part 2 – The Outlook

In Online Marketing by Kryptonite Creative

a standard situation

Going Online Part 2 – The Outlook
When creating a website, business owners frequently concentrate primarily on how they want it to look. That might include everything from color schemes to unique welcomes for each guest. It makes sense and is natural. Such feedback is also valued by website designers as it helps them create a finished product that is not only useful but also pleasing to the customer. However, the aforementioned may lead to a problem. Concerning the question: Who is this website primarily intended for?

The customer of the business, not the client of the developer, should be the focus of everything, as you would have anticipated. A shift in focus can occur for a variety of reasons, despite how simple it may seem. You might wish to include a phrase that captures the essence of your business at the top of your site. You could want to showcase the most recent news, articles about your business, medals for achievement, and prizes received. You might simply want to have a website that replicates the appearance of your reception area at your physical location for the business, or you might want to have a video greeting play when you open the website, just as you do when customers enter your place of business. Alternatively, you might just want a song that plays when the homepage loads that captures the spirit and ambiance of your company. These are all excellent suggestions that should be brought up while talking about the prospects. But before you give your approval, keep the following in mind:

The website is a one-way communication channel.

Unlike ideas, a website has its limits

You can try to set the mood with colors, text, images, videos structure, but you would still be presenting, not conversing. What is more, communicating with clients gives you hints as to their present mood, need, and sometimes origin of interest. Studies show people behave differently even when communicating online vs. in person. If that difference is not tiny, imagine the difference between a customer entering your shop and entering your website. So, don't focus too much on being a warm and welcoming host online.

Focus on being a structured and informative one. Set the stage for a fast, and easy-to-use website environment. When that is done, you could also add your personal touch to reinforce the values of your brand, and the appreciation you have for your clients.

The Website - a door, corridor or an office?

The website's design should serve its intended goal. Create a quick, simple path from visitor entry to checkout page if it's for sales. Focus on offering a variety of justifications and ways to connect if the goal is to make contact. If it's for branding considerations, pay attention to how your website feels. All of this, of course, does not imply that, if one activity is the desired result for your organization, you should completely ignore other potential outcomes resulting from website visitor behaviors.

Consider your website as a client's trip to a desired goal, and view all of the pieces as either primary or secondary components of that journey. Consider whether each ingredient is situated at the appropriate point in the journey. Does it benefit the customer, help with a decision, or is it merely a way to shift attention? Again, it is a one-way street and, unlike in a conversation, you have a limited amount of time to introduce yourself, your service or product, and the factors influencing the decision.

As simple as it gets

Messy website
Formulating and presenting the relevant information in a way that is simple to comprehend and recall takes ability. It takes skill to convey a message in the fewest words and quickest period of time. We frequently overlook the fact that, unlike face-to-face interactions, words can be replaced on websites with visuals and icons.

When we can only utilize one word, we write sentences. People anticipate it. Furthermore, they would rather have a single word or an image serve as their guide than have to read a whole page. So, keep things straightforward. Replace text links with icons or graphics whenever available. Don't provide your products and services lengthy descriptions.


There is no one definitive resource to use when creating a vision for the future of a website. There are good practices and ways to execute them online. Thinking about your own company makes it difficult to be objective, so consider the websites you frequent. It is much simpler to criticize other people's work when we have no stake in how it turns out. The point is that, even if the line of company is different from your own, the list of improvements for other websites you visit would frequently be built out of factors to consider for your own online presence.

So, be objective. Pose inquiries to yourself. What should that website contain, in my opinion? Is this information required, or not? Is the navigation pleasant? How about the hues? Compare your inquiries and responses to the concepts for your website. Your opinion counts. The website's developer cares about it, but more importantly, your clients and partners care about it the most because they are the ones who would genuinely value an appealing and successful website presence.

the next step

There is an enormous amount of information we want to share with you on the topic, but we prefer a practical approach. If you want to learn something we haven't covered, please leave a comment below and we will create an article for you! Or simply get in touch via the Contact Form for more specific questions.
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