Going Online Part 1 – The Purpose

In Online Marketing by Kryptonite Creative

when you start

The current state of business requires that there are very few situations in which a company benefits in any way from having an internet presence. Even a one-page, minimalist website is preferable to having no online images at all. Having said that, a website, social profile, or any other type of paid Internet advertising does not necessarily translate into more sales, a better reputation for the company, or other desirable consequences.

Building your online format requires careful evaluation of fundamental company components as well as short- and medium-term goals, just like any other sort of strategy formulation for a business activity. This essay tries to provide you with a concise summary of the aforementioned, supported by statistical evidence as well as our own opinions on what it takes to create a successful online presence.

In general, there are various potential situations for concentrating activities online, including developing an online presence, growing an online presence, or modifying an online presence. In the first article of the series, we look at the things you should think about while creating a website.


We base every decision we make on incentives. Both those who work on a website and those who view it share this experience. Therefore, each component of the website that is visible to the general public should reflect our idea of what a website should be and the desired action we want our prospects and clients to take while on it. If the goal is to provide information, then we should concentrate on the information's distribution method, visitor profile, point of origin, and timeframe. The presentation's organization, importance of the information, and density of the most important facts would be valued by someone seeking an urgent solution. The wealth of information and its factual backing can entice another person who is exploring and weighing possibilities. In a sense, you are conducting a sale, but it isn't one that results in immediate financial gain.

In order for you to be successful, you must provide the visitor a sense of accomplishment and placement. How do you do that? Take into account everything mentioned above. Consider yourself to be your client. Interact with the website developers; provide them the necessary data and your intended results, and they will frequently mention the technological solutions that will help you reach your goals.

your business target going digital

Now, even if the majority of websites act as informational resources, their primary function is to enable or carry out sales. This work can be approached in a variety of ways, from reproducing tried-and-true, effective offline business sales strategies and practices to completely rethinking each step of the sales process to accommodate online customers' tastes and behavior. What is the desired target action at the outset of everything? If it involves direct client interaction, the web material should be succinct, targeted, and include several contact details as well as call-to-action components (start today, give it a try, get in touch now). If a direct sale is to occur at the conclusion of the client-website contact, you would need to take into account a few more factors that are both technological and psychological in nature, in addition to structured and focused content and call-to-action points. The technological aspects include managing an online store, updating product availability when necessary, managing payment and return policies, etc. The term "psychological ones" refers to broad behavioral patterns such as coping with the unpleasant emotion that arises when money is spent, doubts about the quality of the good or service, or immediate pressure from rivals if their websites are concurrently visited and viewed through. Confirmation emails, emails of congratulations, or lists of pros and disadvantages for particular products and services are some examples of alternative techniques for the latter.


When you are certain of what you want, it is time to find a location that sells it. To decide where your website will be hosted, what platform will be utilized to develop it, and who will manage it, in other words. By approaching a business, outlining the needs, and settling on a cost and timeline for the project, this process is frequently derailed.

Trusting experts with those questions is only natural. But there are some fundamental things you can still ask about. The more information you have in advance, the more effectively you can navigate the web in the future.

There Are Three Main Types of Website Development:

  • Starting from scratch
  • Using paid platforms that give ready designs and elements that might be modified suitably.
  • Using a "pre-made" website where you only need to add a few images and some content, as opposed to

Coding is obviously the most expensive choice. It usually has something to do with more complicated building systems, strict security regulations, and heavy traffic volumes. The second choice is preferred by the majority of businesses. While coding is also frequently done there, it is more commonly done to improve existing elements than to add new ones. For instance, platforms like WordPress have chat features that can be used on your website. The basic customization choices may not be sufficient if you wish to limit its appearance to certain circumstances and extract a specific set of analytical data from it. It offers default settings for location, appearance, and other factors. Here comes the IT expert.

You probably already guessed that the "ready-made" choice is extremely limited. However, it is also the fastest. To have a website, for instance, all you need to do is register your business in Google My Business, fill out as much information as you can, and then choose the Website option. There it is—your brand-new website. However, unless you are financially desperate and really must have your company's presence online, we wouldn't recommend that route. Therefore, as was stated earlier, you would probably choose to continue with Option Number 2. Ask questions and request a page preview. Inquire about your ability to maintain the website on your own once it is finished. Instead of just stating needs and hoping for outcomes, seek feedback. Your assignment would be carried out by a developer. Prior to starting the task, it is wise to solicit input. Do you have any alternatives to posting your concept online? What are the advantages and disadvantages of the present configuration that you need? Would it significantly slow down website load time? How does Google ranking fare? Make the developer your buddy; it's usually a straightforward communication investment that pays well.

the next step

There is an enormous amount of information we want to share with you on the topic, but we prefer a practical approach. If you want to learn something we haven't covered, please leave a comment below and we will create an article for you! Or simply get in touch via the Contact Form for more specific questions.
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