Local SEO and website design case study - Kramer and Brown
How Kramer & Brown elevated their online presence with a custom website built for visibility, usability, and lasting technical performance.About The Client
Kramer & Brown Consulting Structural Engineers, LLC is a Colorado-based structural engineering firm with over 60 years of combined experience.
They specialize in residential, commercial, and historic restoration projects throughout the Rocky Mountain region, offering innovative, cost-efficient, and sustainable design solutions.
The firm needed a modern, scalable website that accurately reflected their expertise and professionalism while improving visibility in search and accessibility on mobile devices.
Business Challenge
The previous website was dated, difficult to navigate, and underperforming across SEO metrics. Despite the firm’s strong reputation, they lacked digital visibility and modern conversion pathways.
Challenges identified:
- Outdated design not aligned with the brand’s architectural sophistication
- No clear service segmentation or navigation hierarchy
- Missing meta data, schema, and on-page optimization
- Poor mobile responsiveness and load times
- No structured conversion or inquiry funnel
The website failed to capture the precision and expertise that define the Kramer & Brown brand.
Solution
We designed and developed a new website from the ground up, focused on usability, speed, and SEO performance.
Our key improvements included:
- Contemporary, mobile-first UI/UX with clear service categories
- Technical SEO setup (meta, schema, header structure, sitemap)
- Fast-loading architecture with caching and code minification
- Clean navigation and strategic calls-to-action for inquiries
- Content architecture highlighting expertise in structural services
Pre-Update Data Analysis
Traffic Overview
Before launch, the previous website showed low engagement and limited organic presence.
- Average load time: 5.6s
- Engagement rate: 21%
- SEO score: 57/100
- Sessions (6 months): 2,100
- Event count: 3,000+ (mostly unqualified interactions)
Engagement and Conversions
Engagement across the Kramer & Brown website was minimal prior to redesign.
Visitors primarily viewed one or two pages before exiting, with low scroll depth and limited interaction with contact forms.
The absence of clear CTAs and slow page load times led to short sessions and a low conversion rate.
Website Updates and Improvements
UI/UX Design
We created a clean, modern interface that mirrors the precision of the firm’s engineering work. Each service area - residential, commercial, bridges, and historic restoration - was given a distinct landing section.
Technical SEO & Speed
Navigation & Mobile Optimization
Streamlined navigation and a mobile-responsive layout now ensure users can easily browse projects, read service details, or contact the firm from any device.
Post-Update Data Analysis
Traffic Overview
After launch, the site recorded notable growth across traffic and engagement metrics:
- Page load speed: 5.6s → 1.9s (↓ 66%)
- SEO score: 57 → 92/100 (↑ 61%)
- Engagement rate: 21% → 49% (↑ 133%)
- Organic sessions: +42% increase
- Mobile engagement: +71% increase
Engagement and Conversion Performance
Following the redesign, engagement and conversion performance improved significantly.
Users now explore multiple service pages, interact with CTAs, and complete contact forms more frequently.
Improved page structure, faster load times, and responsive design encouraged deeper navigation and stronger lead capture.
Business Results
Enhanced Brand Credibility
The new site now accurately represents Kramer & Brown’s level of craftsmanship and technical excellence.
Improved SEO and Discoverability
With structured schema and optimized metadata, the firm now appears in key local and industry-specific searches.
Optimized Mobile Experience
Improved layout and fast load times increased mobile inquiries and engagement dramatically.
