It is not an uncommon question when it comes to Content Management Systems - why do you choose Wordpress?
And the answer is because WordPress is a free open source solution, which is highly customizable and it is designed for everyone, not just developers.
1. Free + Open Source
Both versions WordPress.org and WordPress.com are free to use. To learn the difference between the two, you could check out this post.
Wordpress is the most popular CMS in the world and the community behind the open source platform is enormous! It is designed for everyone, emphasizing accessibility, performance, security, and ease of use. There are more than 50, 000 thousand plugins, which could be used to create just about anything.
CMS Market Share 2017
2. Designed for Everyone
The backend interface of Wordpress has improved a lot over the years making it really user friendly for even not tech savvy people. Squarespace is often compared to Wordpress as having easier to use interface, but after everything has been set up and our team has customized a dashboard for you, it would take the same amount of time as it would to learn how to get around Squarespace.
3. Highly Customizable
The flexible Wordpress framework is so popular because it meets the demands of a vast pool of creative users. These are only some of the websites you could make with platform:
- Personal websites for self-promotion
- Shopping Stores
- Membership Sites
- eLearning modules
- Auction and coupon sites
- Non-profit websites for collecting donations
- Rating Website
4. Great SEO Capabilities
Wordpress is known for its built in SEO capabilities. It automatically generates meta tags and title descriptions for all your pages and posts. In addition, there are more advanced features offered by a variety of powerful plugins.
5. Full Control
The best part about Wordpress is you actually have full control over your website and you own it. Competitors like Squarespace, WIX, Joomla, Shopify, Magento and Weebly are fine for building websites, but the non-open source ones limit your control and features in the packages they offer.
You are typically stuck with the built in functionality of the eCommerce functionality, which is built in and the hosting, which is provided. Adjusting the code could be painful, if even possible and last but not least, you technically do not have full ownership of your site and content. You are renting the website from those companies. In addition, most of the time, your website is locked and if you decide you want to move to a different platform, this would not be an option. This is the big one for out team - WordPress = freedom!