What You Need to Know About Accelerated Mobile Pages (AMP)

In Useful Informationby Kryptonite Creative

Accelerated Mobile Pages or AMP is a Google open source project that allows websites to load faster on mobile devices. With today's modern technology where almost everyone owns a smartphone, having a mobile-friendly site is essential. It will help your site have higher conversion rate and engagement metrics. So, say goodbye to slow loading desktop pages and say hello to an AMP-compatible site!

To make your WordPress site AMP-compatible, you need to use AMP for WordPress plugin. By using this plugin, all post on your websites will have a dynamically generated AMP-compatible versions and is accessible by adding /amp/ at the end your post URLs. For example, if your post URL is “http://example.com/2018/01/01/amp-on/”, you can access the AMP version at “http://example.com/2018/01/01/amp-on/amp/”. And if you do not have pretty permalinks enabled, you can do the same thing by appending ?amp=1, e.g., http://example.com/2018/01/01/amp-on/?amp=1.

As of the writing, pages and archives are currently not supported by AMP for WordPress plugin, and it only creates AMP-compatible content but does not automatically display it to your users when they visit it from a mobile device. The users must be browsing your site through the supported browser. To know what are the browsers supported by AMP, click here.

One important thing to note is you need to make sure 100% that all pages are correctly converted to fit Google's standard of validation. Otherwise, pages will not be indexed as AMP. To check if you AMP page is valid, go to this link.

AMP Presentation Tweaks

The steps above will have your website ready to be served as an AMP, but we know that you want it to look good as well. Here are some AMP plugins that will help you style and customize your website.

  • Glue for Yoast & AMP - will allow you to make your pages, posts, and media AMP-compatible. Please note that you must have the Yoast SEO plugin installed and activated for this plugin to work smoothly. It will also seamlessly ensures that the default AMP plugin is pulling in the correct metadata which is good for your SEO.

  • Facebook Instant Articles & Google AMP Pages by PageFrog - allows you to easily publish and manage your content directly from WordPress to Facebook Instant Articles (FBIA) and Google Accelerated Mobile Pages (AMP) with full support for ads and analytics.

Nowadays when almost everyone has a smartphone and access the internet through it, the mobile web experience is becoming the web experience. Majority of users, shoppers, and visitors are arriving on websites from a mobile device. How will your business greet them? Let Kryptonite Creative team help you by contacting us here.