Online Marketing and Advertising – SEM | PPC | SERP

In Digital Marketing by Kryptonite Creative

Online Marketing &
Advertising - SEM

Rank above the competition with
conversion-focused ad strategies.

Online Marketing & Advertising - SEM

Rank above the competition with conversion-focused ad strategies.

SEM PPC Advertising

Ads | Kryptonite Creative

Display Advertising

Display ads are a popular form of industrial paid advertising that many companies use. These ads appear at the top, on the side, and in the middle of web content on almost every website. Display ads are known for their effectiveness — they reach more than 90% of people who surf the internet.
Business | Kryptonite Creative

Google Shopping

Google shopping ads appear at the top of search results when you use search terms that indicate you’re shopping for a specific product. The ads contain information about the product such as color, size, price, the seller, and a picture of the product.
Marketing Strategy | Kryptonite Creative


Remarketing is suitable for all types of sites. Whether you want to promote your blog, news site, online store or something else, remarketing is one of the most powerful tools in online advertising that can achieve remarkable results.
YouTube | Kryptonite Creative

Youtube Advertising

YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users).

What people think

“Petar was easy to work with and very organized. He understood and was responsive to my vision for the website and it turned out beautifully! Super happy and would highly recommend!”
Chelsea Deutscher, Crested Butte Dentist

“Romp Skis web site was built on schedule and included all the aspects that we asked for. The art work and design put our ideas in front of our customers just the way we wanted.”
Caleb Weinberg, Romp Skis

Petar was easy to work with, professional, and worked hard to create the website I was dreaming of. I am so happy that I decided to put my website in the hands of Kryptonite Creative!”
Amelia Poppe, Nighttime Dreamers

Chelsea Deutscher, Crested Butte Dentist

Caleb Weinberg, Romp Skis

Amelia Poppe, Nighttime Dreamers

“Petar was easy to work with and very organized. He understood and was responsive to my vision for the website and it turned out beautifully! Super happy and would highly recommend!”
Chelsea Deutscher, Crested Butte Dentist

“Romp Skis web site was built on schedule and included all the aspects that we asked for. The art work and design put our ideas in front of our customers just the way we wanted.”
Caleb Weinberg, Romp Skis

Petar was easy to work with, professional, and worked hard to create the website I was dreaming of. I am so happy that I decided to put my website in the hands of Kryptonite Creative!”
Amelia Poppe, Nighttime Dreamers

What Is Search Engine Marketing

What is Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

While the industry once referred to both organic search activities such as search engine optimization (SEO) and paid ones, it now refers almost exclusively to paid search advertising.

Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks. Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.

How Does SEM Work?

Keep growing your business! No long term contract, cancel anytime. 

SEM ads are ranked and their search relevance is determined by algorithms used by search engines. In order to reduce your ad spending and increase profitability, paid search engine marketing is all about developing the best search engine marketing plan, competing for high-value keywords, and consistently refining your search advertising strategy.

Our search engine marketing company uses a methodical strategy to search advertising in order to outperform your competition.


1. Keyword Research and Analysis
Our SEM team makes use of sophisticated tools for keyword research, such as Google Search Console, to find search terms that work well so you could get the most out of your advertising budget.     

2. Ads Creation and Landing Page Development
We create text-based ads to appear in search results after determining your target keywords, linking them to specific, optimized landing sites. The objective is to drive your target audience from the top of your sales funnel to the bottom by capturing their original search intent.

3. Account Setup and Tracking
This is really important for the success of your search engine marketing approach. We conduct a lead-tracking report to determine whether the used search engine enables conversion tracking. If it does, we verify the codes again to make sure your landing pages have them correctly installed.

4. Campaign Launch and Monitoring
You are almost ready to launch your PPC search engine marketing campaign now that you have optimized paid search marketing advertising, attractive landing pages, and a solid search engine marketing plan. In order to control how your ads are displayed, our team handles your campaign specifics including areas, languages, networks, and devices. We keep a close eye on the performance of your ads after the campaign launch.

5. Evaluation and Analysis
A crucial component of determining your SEM success is comparing campaign outcomes to your paid search marketing objectives. Your key performance indicators (KPIs), such as the click-through rate (CTR), Quality Score, search impression share, and cost per conversion are monitored and evaluated by us. We can improve your upcoming paid search engine marketing efforts for better conversion rates thanks to the analytics data.

The next step is deciding whether SEM PPC is worth your investment now that you understand what it is and how it operates.

Is PPC Essential to My Business?

Is PPC Essential to my Business

Yes. Whether you own a small neighborhood brick and mortar shop, an online store, or a major corporation, paid search marketing should be a part of your digital marketing plan. According to search engine marketing specialists, a prospect needs between seven and thirteen engagements with a company before converting. Advertising on Google searches is an affordable approach to raise brand recognition.

SEM digital marketing increases the visibility of your company in search results. Additionally, internet search engine marketing connects your business with a highly specific customer niche, in contrast to conventional advertising strategies. There are few of the benefits of PPC search engine marketing:

Brand | Kryptonite Creative

Better Brand Recognition

Internet search engine marketing enables you to choose and bid on the most precise terms that correspond to your consumers' search intent. Furthermore, Google SEM gives you the option to include your brand name in the headline, display URL, description, and extension link of the advertisement. These strategies raise brand awareness, improve your chances of appearing in the ATF Google search results, and provide your goods and services quick exposure.   
Goal | Kryptonite Creative

Specific Targeting

More than 30 billion Google searches are made each month, according to statistics, and 99.9% of them have no relevance to your strategy for audience targeting. With SEM PPC, you could make use of several targeting options, such as geo-targeting, ad scheduling, and device targeting, to improve the effectiveness of your ads and make sure that your Google SEM campaign appears where it should.               
Analysis | Kryptonite Creative

Increased Conversion

One of the main advantages of Google SEM advertisements is their capacity to deliver almost immediate results with a quick return on investment (ROI). You can produce new sales and conversions with the correct search engine marketing strategies on the same day. To make sure your growth is consistent, your Google search advertising and campaign revamping must be ongoing.

Greater Campaign Control

Managing your advertising budget, campaign scope, and brand messaging is simple with SEM digital marketing. Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting, and other parts of your Google SEM ads, unlike SEO, which leaves it up to search engines to select how organic search results are shown.
Measurable | Kryptonite Creative

Measurable Growth

With internet search engine marketing, you can evaluate the effectiveness of your ads and track the outcomes of each campaign. You can identify which ads produce the highest conversion rate for your business in terms of CTR, clicks, impressions, and other metrics if you have access to in-depth analytics and campaign data.

Improved Organic Traffic

More than 93 percent of online interactions start with a search engine. In other words, increasing your brand's search visibility, places it where the majority of your buyers are. You can direct high-quality search engine traffic to your website by understanding SEM and how to use it to your advantage.

PPC Search Engine Marketing

Highly targeted leads for your business

The digital world is in constant change. To keep your brand relevant in your industry, search engines and customers now more than ever demand a more tailored strategy. You can use a variety of PPC search engine marketing strategies to accomplish your objectives.

Display Advertising

Display advertising relies on grabbing the visitor's attention in order to persuade them to do a certain action, such as signing up for a newsletter or a free software trial. The text, graphics, or videos that make up display advertisements are placed in certain locations on a website or social media platform. Display advertising's objective is to persuade website users to click on to a landing page and perform an action. 

Ads | Kryptonite Creative

Banner Ads

Banner ads are image-based ads. Their goal is to take the user to the advertiser’s website. The cost for banner ads is per impression, click or action. Our team uses a variety of media to create your banner ad for you and attract your prospects to your website.
Ads | Kryptonite Creative

Interstitial Ads

These are full-screen ads, which are being displayed while the user is directed to the page they requested. Usually these ads have a high impression rate as they are being displayed during “intermissions” or pauses in the user’s flow. Our team is highly skilled in creating an interstitial ad strategy for your business.
Ads | Kryptonite Creative

Video Ads

Video ads are the new online trend as Youtube and social media platforms are exponentially growing. Video ads could appear before, during or after a video stream. We develop engaging video ads to capture your prospect's attention and increase your CTA’s.
Media SEO | Kryptonite Creative

Rich Media

At Kryptonite Creative we aim to drive brand engagement within your specified timeline using the display advertising tools. Rich media ads help us give you an edge over the competition and generate higher engagement rates for your business.
Invest in results-driven display advertising services and get more potential clients to engage with your brand. Get started today!

Google Shopping

A strong advertising platform like Google Shopping helps eCommerce companies make more money by increasing their sales. Product Listing Advertisements (PLA), often known as Google Shopping ads, are those that show up in a product's Google search results. These ads are especially successful because they offer prices and high-quality photos of products from numerous companies on the product listing.

Whether you run a successful shop or an online store, Google Shopping advertisements are a great investment to increase sales. You attract more qualified visitors from customers who have a clear intention to buy since product advertising is displayed first in SERPs.

Our SEM specialists improve your advertisements and  help you maximize the effectiveness of your Google Shopping ads campaign by developing two distinct campaigns. Thus we could collect both branded and non-branded queries and could identify which advertising efforts result in the most conversion at the lowest price.

Why Kryptonite Creative

  • Keep your prices reasonable
  • Improve your product data
  • Use smart bidding techniques
  • In-depth test bids
  • Put keywords in the title of your products
  • Connect your actual store to your Google Shopping advertisements

Increase the number of repeat visitors and convert them into buyers! Contact Kryptonite Creative to schedule a consultation right away!



Remarketing has become a buzzword in the world of online search engine marketing, but few people actually get how it works. Remarketing: What is it and how can you use it to your advantage? To improve your SEM expertise, our remarketing team dives into the specifics of AdWord remarketing.

What is Remarketing?

Remarketing is a type of online search engine marketing in which you contact potential customers who have previously expressed interest in your brand's services or visited your website. Google remarketing aims to keep your brand in potential customers' minds and encourage them to click through and learn more about what you have to offer.

When online visitors browse the web, read news websites, or watch YouTube videos, Google retargeting adverts are displayed. People who have visited your website would start to see your AdWord remarketing campaigns in locations relevant to them across the internet, whether or not they took any action while on your page.

If you already advertise on Google, our remarketing business will simply install an AdWord remarketing tag to your website so that browser cookies will add page visitors to your audience list. You may also choose where the codes are inserted on your website or how your Google remarketing ads are activated. You have more authority over what audience you want to target.

Why Invest In Remarketing?

  • Improve your offline and online sales process
  • Increase conversion rates
  • Reach out to very specific client groups
  • Lower cost per action requirements (CPA)

Increase the number of repeat visitors and convert them to buyers! Make an appointment with Kryptonite Creative today!       


Youtube Advertising

Does your company have a YouTube presence? According to statistics, there are close to 2 billion YouTube users globally. YouTube receives the second-highest volume of visitors after Google. You should re-evaluate your paid search marketing efforts if you have not yet made a YouTube video advertising investment.

A PPC search engine marketing strategy called "YouTube advertising" focuses on making interesting YouTube video ads and optimizing them to draw in potential customers who aren't familiar with your company.  

1. TrueView Ads

This is the typical YouTube video advertisement that you see on the website. You only get paid with TrueView advertisements when YouTube users watch or engage with your video ads. Skippable TrueView advertisements last anywhere from 12 seconds to six minutes. On the other hand, non-skippable YouTube advertisements last for 15–20 seconds.

There are two different TrueView YouTube ads that you may use to enhance your advertising strategy. YouTube commercials known as "Video Discovery Ads" can be seen on the homepage, search results page, or as related videos on YouTube. On the other hand, In-Stream Ads are a sort of YouTube video advertisement that shows before the YouTube video is being played. Additionally, websites which have purchased Google video ad space or the Google Display Network (GDN) can insert in-stream advertisements.

2. Pre-roll Ads

YouTube pre-roll commercials play prior to, during, or following the main video. You have 15 to 20 seconds using this kind of YouTube video marketing to present your special selling point. There is another YouTube pre-roll advertisement that cannot be skipped and lasts for at least 10 minutes. That one would be more suitable if you are launching a new product or marketing a significant event, such as a webinar or course registration.

3. Bumpers

With a six-second duration, bumpers are the smallest YouTube video marketing advertisements. This YouTube video marketing strategy is mostly used as an addition to more extensive video campaigns, including those for promoting new product releases or events. Utilizing the six seconds wisely can help you convey your brand's message and persuade viewers to take the necessary action.

Our YouTube video marketing services are created to maximize your pay per view return and produce the best yield. We form a long lasting relationships with you in order to understand your objectives, develop your YouTube advertising metrics, and make sure you get the best results posible.

Increase your view-through rate (VTR) by getting in touch today!


SEO vs. PPC vs. SEM

SEM vs. SEO: What Do You Need?

Increase your visibility with high-effective online solutions

The digital environment doesn’t stop evolving. More than ever, search engines and clients demand a more focused strategy to maintain your brand relevant in your industry. To accomplish your objectives, you can use a variety of PPC search engine marketing strategies.


The question of whether to invest in search engine optimization or search engine marketing solutions is one that many business owners frequently have. If you fall into this category, our search engine optimization team is ready to assist you in making the right decision about the internet marketing solution you desire.

First of all, you must realize that the question is not whether strategy is superior but rather which one is more appropriate for your situation and price range. Your company may rise to the top of search results using both organic and paid search marketing strategies. The secret is to be consistent and work with the ideal search marketing team.

Increase the number of repeat visitors and convert them to buyers! Make an appointment with our remarketing team right away!


For long-term growth, SEO is a great business marketing technique. For better searchability and visibility, every company requires a strong SEO system. Using search engine optimization, you can:

  • Promote brand awareness
  • Create a consistent flow of organic traffic
  • Boost your online reputation
  • Win online credibility
  • Assemble market knowledge
  • Improve the user's online experience


On the other hand, search engine marketing services are perfect for businesses that need quick results. With SEM, you may increase your exposure in SERPs and enhance your SEO initiatives with paid advertising strategies. Using SEM services, you can:

  • Start running geo-targeted advertising
  • Only pay for actions
  • Split test ads to increase conversion
  • Try out different keyword strategies
  • Stick to a budget and keep track of return on investment

The perfect combination of SEO and search marketing services can help you get the outcomes you want. To realize campaign growth, we advise you to commit to both organic and paid search marketing services rather than relying on just one marketing strategy.

Unsure of how or where to begin your advertising campaign? We can help you learn more about how you can use SEO and SEM to your benefit. Get in touch and start today!

Let's Connect!

Do you have a project in mind?