Online Marketing &
Advertising - SEM
conversion-focused ad strategies.
SEM PPC Advertising

Display Advertising

Google Shopping

Remarketing

Youtube Advertising
What people think
What Is Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
While the industry once referred to both organic search activities such as search engine optimization (SEO) and paid ones, it now refers almost exclusively to paid search advertising.
How Does SEM Work?
SEM ads are ranked and their search relevance is determined by algorithms used by search engines. In order to reduce your ad spending and increase profitability, paid search engine marketing is all about developing the best search engine marketing plan, competing for high-value keywords, and consistently refining your search advertising strategy.
Our search engine marketing company uses a methodical strategy to search advertising in order to outperform your competition.

1. Keyword Research and Analysis
Our SEM team makes use of sophisticated tools for keyword research, such as Google Search Console, to find search terms that work well so you could get the most out of your advertising budget.
2. Ads Creation and Landing Page Development
We create text-based ads to appear in search results after determining your target keywords, linking them to specific, optimized landing sites. The objective is to drive your target audience from the top of your sales funnel to the bottom by capturing their original search intent.
3. Account Setup and Tracking
This is really important for the success of your search engine marketing approach. We conduct a lead-tracking report to determine whether the used search engine enables conversion tracking. If it does, we verify the codes again to make sure your landing pages have them correctly installed.
4. Campaign Launch and Monitoring
You are almost ready to launch your PPC search engine marketing campaign now that you have optimized paid search marketing advertising, attractive landing pages, and a solid search engine marketing plan. In order to control how your ads are displayed, our team handles your campaign specifics including areas, languages, networks, and devices. We keep a close eye on the performance of your ads after the campaign launch.
5. Evaluation and Analysis
A crucial component of determining your SEM success is comparing campaign outcomes to your paid search marketing objectives. Your key performance indicators (KPIs), such as the click-through rate (CTR), Quality Score, search impression share, and cost per conversion are monitored and evaluated by us. We can improve your upcoming paid search engine marketing efforts for better conversion rates thanks to the analytics data.
The next step is deciding whether SEM PPC is worth your investment now that you understand what it is and how it operates.
Is PPC Essential to My Business?

Yes. Whether you own a small neighborhood brick and mortar shop, an online store, or a major corporation, paid search marketing should be a part of your digital marketing plan. According to search engine marketing specialists, a prospect needs between seven and thirteen engagements with a company before converting. Advertising on Google searches is an affordable approach to raise brand recognition.
SEM digital marketing increases the visibility of your company in search results. Additionally, internet search engine marketing connects your business with a highly specific customer niche, in contrast to conventional advertising strategies. There are few of the benefits of PPC search engine marketing:

Better Brand Recognition

Specific Targeting

Increased Conversion

Greater Campaign Control

Measurable Growth

Improved Organic Traffic
PPC Search Engine Marketing
Highly targeted leads for your business
Banner Ads

Interstitial Ads

Video Ads

Rich Media
Whether you run a successful shop or an online store, Google Shopping advertisements are a great investment to increase sales. You attract more qualified visitors from customers who have a clear intention to buy since product advertising is displayed first in SERPs.
Our SEM specialists improve your advertisements and help you maximize the effectiveness of your Google Shopping ads campaign by developing two distinct campaigns. Thus we could collect both branded and non-branded queries and could identify which advertising efforts result in the most conversion at the lowest price.
Why Kryptonite Creative
- Keep your prices reasonable
- Improve your product data
- Use smart bidding techniques
- In-depth test bids
- Put keywords in the title of your products
- Connect your actual store to your Google Shopping advertisements
Increase the number of repeat visitors and convert them into buyers! Contact Kryptonite Creative to schedule a consultation right away!

What is Remarketing?
Remarketing is a type of online search engine marketing in which you contact potential customers who have previously expressed interest in your brand's services or visited your website. Google remarketing aims to keep your brand in potential customers' minds and encourage them to click through and learn more about what you have to offer.
When online visitors browse the web, read news websites, or watch YouTube videos, Google retargeting adverts are displayed. People who have visited your website would start to see your AdWord remarketing campaigns in locations relevant to them across the internet, whether or not they took any action while on your page.
If you already advertise on Google, our remarketing business will simply install an AdWord remarketing tag to your website so that browser cookies will add page visitors to your audience list. You may also choose where the codes are inserted on your website or how your Google remarketing ads are activated. You have more authority over what audience you want to target.
Why Invest In Remarketing?
- Improve your offline and online sales process
- Increase conversion rates
- Reach out to very specific client groups
- Lower cost per action requirements (CPA)
Increase the number of repeat visitors and convert them to buyers! Make an appointment with Kryptonite Creative today!

Does your company have a YouTube presence? According to statistics, there are close to 2 billion YouTube users globally. YouTube receives the second-highest volume of visitors after Google. You should re-evaluate your paid search marketing efforts if you have not yet made a YouTube video advertising investment.
A PPC search engine marketing strategy called "YouTube advertising" focuses on making interesting YouTube video ads and optimizing them to draw in potential customers who aren't familiar with your company.
1. TrueView Ads
This is the typical YouTube video advertisement that you see on the website. You only get paid with TrueView advertisements when YouTube users watch or engage with your video ads. Skippable TrueView advertisements last anywhere from 12 seconds to six minutes. On the other hand, non-skippable YouTube advertisements last for 15–20 seconds.
There are two different TrueView YouTube ads that you may use to enhance your advertising strategy. YouTube commercials known as "Video Discovery Ads" can be seen on the homepage, search results page, or as related videos on YouTube. On the other hand, In-Stream Ads are a sort of YouTube video advertisement that shows before the YouTube video is being played. Additionally, websites which have purchased Google video ad space or the Google Display Network (GDN) can insert in-stream advertisements.
2. Pre-roll Ads
YouTube pre-roll commercials play prior to, during, or following the main video. You have 15 to 20 seconds using this kind of YouTube video marketing to present your special selling point. There is another YouTube pre-roll advertisement that cannot be skipped and lasts for at least 10 minutes. That one would be more suitable if you are launching a new product or marketing a significant event, such as a webinar or course registration.
3. Bumpers
With a six-second duration, bumpers are the smallest YouTube video marketing advertisements. This YouTube video marketing strategy is mostly used as an addition to more extensive video campaigns, including those for promoting new product releases or events. Utilizing the six seconds wisely can help you convey your brand's message and persuade viewers to take the necessary action.
Our YouTube video marketing services are created to maximize your pay per view return and produce the best yield. We form a long lasting relationships with you in order to understand your objectives, develop your YouTube advertising metrics, and make sure you get the best results posible.
Increase your view-through rate (VTR) by getting in touch today!
FAQ
SEO vs. PPC vs. SEMSEM vs. SEO: What Do You Need?
Increase your visibility with high-effective online solutionsFirst of all, you must realize that the question is not whether strategy is superior but rather which one is more appropriate for your situation and price range. Your company may rise to the top of search results using both organic and paid search marketing strategies. The secret is to be consistent and work with the ideal search marketing team.
Increase the number of repeat visitors and convert them to buyers! Make an appointment with our remarketing team right away!
SEO
For long-term growth, SEO is a great business marketing technique. For better searchability and visibility, every company requires a strong SEO system. Using search engine optimization, you can:
- Promote brand awareness
- Create a consistent flow of organic traffic
- Boost your online reputation
- Win online credibility
- Assemble market knowledge
- Improve the user's online experience

SEM
On the other hand, search engine marketing services are perfect for businesses that need quick results. With SEM, you may increase your exposure in SERPs and enhance your SEO initiatives with paid advertising strategies. Using SEM services, you can:
- Start running geo-targeted advertising
- Only pay for actions
- Split test ads to increase conversion
- Try out different keyword strategies
- Stick to a budget and keep track of return on investment

The perfect combination of SEO and search marketing services can help you get the outcomes you want. To realize campaign growth, we advise you to commit to both organic and paid search marketing services rather than relying on just one marketing strategy.
Unsure of how or where to begin your advertising campaign? We can help you learn more about how you can use SEO and SEM to your benefit. Get in touch and start today!