A brief review of issues

THE SHOP X ISSUE
let`s imagine that we have just established a company, called Shop X Ltd. and we want to buy and build a website for it.
It is a short, sharp-sounding name. Easy to pronounce and remember. Assuming that both options are available, here is what we can choose from:
1. shopx.com
2. shop-x.com
The numbers issue



THE EMAIL ISSUE


an alternative route
In general, if you company is called "The Business Room", you will first look up whether thebusinessroom.com is available. Chances are it will not be, so you will have three options: rearange words in the domain, try versions with hyphens, and the one we want to turn your attention to - don`t use the company name when choosing a domain. There are pros and cons to such an approach, but it is worth-considering.
a few words for the reader
Choosing a domain name is sometimes an easy task, but often a formidable issue. It is set to have an impact on business decisions in the future.
We have listed some issues, related to choosing a domain name. There are, of course, many more. Our main aim is not to list a great number of points, but rather to nudge you towards really thinking through what your domain name should be. We hope the information provided would help you.
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