Most business owners use websites and blogs to reach and engage with their target customers. It is a common knowledge that in every site, content is king. That's why hosting is usually neglected or taken for granted. In our experience, most small business owners make wrong choices in the beginning because of lack of research and evaluation of their needs. So when choosing a hosting provider, they go with whoever is the cheapest and neglect the other important things such us: uptime, server stability, and a lot more.
Finding the best hosting provider is quite tricky because there are so many hosting platforms out there. And they seem to offer the same things and only differ in setup, prices, and reviews.
One of the most recommended WordPress hosting providers is SiteGround, and that's what we recommend you to use too. SiteGround is known for its top-notch customer support and fast, reliable hosting servers. Their Wordpress hosting service already includes everything you'll need to build and grow a successful blog or website.
Because each hosting company has different characteristics, let me enumerate the pros and cons of SiteGround.
All SiteGround servers are highly optimized for speed. They are equipped with the latest hardware and technology to make sure that your site is super fast.
SiteGround is known for its top-notch customer support. They have amazing customer service and offer 24/7 phone, live chat, and ticket based support.
SiteGround offer instant setup of Cloudflare’s free CDN and free SSL certificate.
They have multiple data server location on three continents that you can choose during registration.
All plans of SiteGround come with fixed storage. Although it is limited, it is already quite large. If you're just starting out, most likely you'll never need extra storage.
If you choose monthly billing, the setup fee is pricey. But if you sign up for a longer billing period, like annual billing, you'll get a more significant discount and no charges for a setup fee. Also, they offer a 30-day money back guarantee, so it is a good deal to try the longer billing period.
Maximizing profits is every business priority. So, if you think a wrong hosting service or not updating and maintaining your website will not hurt your business, think again. Here are the results of choosing the wrong hosting platform and no website maintenance:
Revenue Loss – obviously, when your website is down, you lose both customer and potential customer. The same goes when your website pages load slow, has broken links and not working forms.
Malware Attacks and Security – your site can be attacked with malware anytime and even if it is just new. Having a reputable hosting company that do regular data back up and security scan is a big help.
Negative effect on SEO Ranking – if your site is down repeatedly at a time when the search engine is attempting to index your pages, it will give an adverse result on your website ranking. Also, a slow website can affect your SEO.
So, before purchasing hosting plan do your research first. Never settle for what's the cheapest, but choose the most reliable one. Below are some tips that can help you decide what hosting platform to consider.
Excellent uptime track record – look and choose a hosting provider that offers an average of 99% uptime.
Latest Speed Technology - choose a hosting provider that has the latest speed technology. It will help your SEO and traffic.
Good reputation – you can find everything on the internet. Read reviews, testimonials and if possible ask someone who uses a certain hosting provider about their experience. It will lessen your burden and help you choose the best hosting provider.
Excellent customer service – choose a hosting provider that offers 24/7 customer support who is fast, knowledgeable, and will not make you wait for an hour before you can connect with them.
Cost consideration – do not choose a hosting plan for its price but choose for a reliable hosting that provides a better service. It will help you in the long run.
Remember, choosing a hosting provider solely based on price is not worth the hassle and headaches, if your site goes down. There are a lot of web hosting company out there, choose wisely. Maximize their trial period and use their customer support. Never settle for what is cheap. Selecting a good hosting provider is crucial to your business so always do your homework. Lastly, never forget to have a regular website maintenance.